Mecklenburg-Vorpommern's economy has experienced positive development since 1990. Not least thanks to the personal commitment of committed and convinced advocates from the business community, who established contacts with companies willing to settle in the region. The "MV Business Ambassadors" initiative relies on such personalities as active intermediaries between companies and business development, on business advertising with a personal profile. More than 70 entrepreneurs and personalities are currently active as "economic ambassadors" within the framework of this project.